Affiliate Marketers Beware
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Which of these affiliate marketing mistakes do you make?
If so, check this out…
Man, did I get a rude awakening. The gym rats (that’s what guys who hang out a gym are called) were all huge. Muscle bound freaks stared at my “pencil-neck” physique. I was intimidated.
Despite having worked out for a year, I did not make much progress. It occurred to me something was wrong. Instead of continuing on my path of ignorance I bought a book on bodybuilding. Reading that book was an eye-opener.
I got to talking with one guy. A Greek kid one year my elder. He could bench press over 300 pounds at a bodyweight of 165 pounds. What he told me was this: Most beginning bodybuilders simply don’t know what they are doing. They lift too heavy too soon. Drive their bodies into the ground. Then lose all enthusiasm for working out. Because they quickly over train and stifle muscle growth.
Well, I learned from that experience. A few years later, I decided to learn how to make money online. As an affiliate marketer. So I bothered to find out which costly mistakes to steer clear of at all costs.
Here then are the five mistakes most beginning affiliate marketers make…
Mistake #1: Not choosing a big enough niche. Sure niche marketing is all the rage. But if the market you choose is too small forget about it. The best way to choose a market is to see if commercial lists exist. Go to the library. Page through the Standard Rate And Data Service. If a category exists for a market in that book it’s a good bet the market is deep and wide.
Mistake #2: Not building a responsive list. By all accounts, super affiliates build big lists. Because affiliate marketing is a numbers game. The bigger your list the better. Size counts for only so much, though. The other ingredient is having a responsive list. Focus on getting people to join your list. Then keep in touch with them by sending out valuable info.
Mistake #3: Not pitching enough. For some reason, a lot of Internet marketers feel you should give away the barn. Not so. Yes, emailing valuable information to your list is important. The real juicy stuff ought to be sold. After all, if you don’t send out enough sales messages you’ll be out of business. One pitch a week is a good number to work with.
Email is great. It allows for almost instant and cheap communication. That’s the problem. The false economy of email leads affiliates to use email exclusively. Not a good idea. Because snail mail is much more profitable. Mix it up. Use both to get higher response rates and more affiliate sales.
Mistake #5: Not collecting snail mail addresses. This one is a biggie. Did you know direct mail is about ten times more responsive than email? A smart way to use direct mail is to send out postcards driving people to a lead capture page online. Then sending out emails about an affiliate product.
Steer clear of these mistakes and you’ll put the odds of success on your shoulders.
