Copywriting Pointers
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This article will examine how to gain more clients and improve your copywriting skills.
Improving these two skills will dramatically increase your income. Many copywriters are very skilled but fail to attract clients. To overcome this you must learn to sell yourself, this will help you set yourself apart from other freelance copywriters on the market. You need to make a portfolio of all your best work. It should also include a letter showing your qualifications, examples of your work, as well as testimonials from your previous clients. This way they can see some of your past projects and who you’ve worked for. If you can, reference as many Fortune 500 companies you have been affiliated with. Do not include potential customers in you letter if you are just starting out as a copywriter, only include past clients. If you are starting to do some freelancing work, be sure to include some of your work from an advertising agency if you can.
Posting your availability on elance.com or directfreelance.com will also help you gain new clients. These sites also allow you to research companies that you are interested in working for. Another way to gain clients is by reading the business section of the newspaper. Take notice of all the companies affiliated with your particular field. You may be able to turn this information into possible leads.
If you want to improve your copywriting expertise, look into reading some books by Dan Kennedy. He is one of the world’s foremost experts on copywriting and his books will help you improve your writing skills. Specifically, pick up his book called “The Ultimate Sales Letter.” This book shows how Dan Kennedy writes great copy. By reading it you can learn from him and mimic his success. Its easy to read and he offers many examples to help illustrate his points.
Hopefully this article has benefited you. Stephen King once stated in Time Magazine that writing was similar to working out. As you lift weights, you’ll get stronger. Copywriting is similar. The more you write, the better you will get.
